Team Blitz India
BENGALURU: Narayana Health Insurance Ltd (NHIL), a new venture by Narayana Health, has launched its first health insurance product, ‘Aditi,’ an innovative plan that aims to bridge the gap in healthcare access for the masses by offering comprehensive coverage at an affordable price point.
Addressing the launch event, Dr Devi Shetty, Chairman of Narayana Health and NHIL, said, “Today, we are not just rolling out an insurance product; we are taking a monumental step towards a future where quality healthcare is accessible to every Indian. Narayana ‘Aditi’ is designed to protect families from the financial burdens of medical expenses, offering peace of mind during challenging times.”
Transformative journey
With the launch of Aditi, he said, “we embark on a transformative journey to make quality healthcare a reality for every Indian and up to 1 crore coverage for the family of four for the premium of 10,000 floater.” The event was attended by the Narayana Health and Insurance management team along with Anamika Roy Rashtrawar, Independent Director of NHIL. Dr Shetty presented the first five insurance policies to families from Mysore. NHIL plans to launch Aditi in four districts around Mysore initially allowing them space to gather feedback and adapt the plan to ensure optimal service and scalability.
PROTECTING FAMILIES
Narayana ‘Aditi’ is designed to protect families from the financial burdens of medical expenses, offering peace of mind during challenging times.
Dr Devi Shetty
“Traditional health insurance can be an overwhelming process for most people”, said Viren Prasad Shetty, Vice-Chairman of Narayana Hrudayalaya. “We believe health insurance should be simple, transparent, and offer a clear path to good health. We designed ‘Aditi’ to redefine health insurance as a tool for proactive healthcare, not reactive treatment.”
A unique offering
Aditi, he said, “offers a single plan that prioritises life-saving care, eliminates hidden fees and doesn’t have long waiting periods. Our unique offering will be built around a world-class care team, who will help families save money on essential procedures and put our members in the driver’s seat of their healthcare journey.” Unlike traditional plans, Aditi prioritises a smooth and efficient experience. The coverage is primarily within the trusted Narayana Health network. However, for emergencies and specific situations, Aditi offers limited coverage outside the network.
