Team Blitz India
NEW DELHI: The International Cricket Council (ICC) and Coca-Cola extended their partnership for the next eight years. The new deal would run till 2031, when India and Bangladesh would jointly host the ICC Men’s World Cup.
The renewed deal is among the longest-ever associations between ICC and a single brand. With the latest deal, the Coca-Cola and ICC partnership will span a total timeline of 13 years, from 2019 to 2031. The Atlanta-based beverage major entered into a four-year partnership with the ICC in 2019.
The agreement includes partnership for all men’s and women’s events, which include the ICC Cricket World Cups, ICC T20 World Cups, and ICC Champions Trophies through the end of 2031.
VP of Global Sports and Entertainment Marketing & Partnerships at The Coca-Cola Company, Bradford Ross, said, “Sports holds immense power to unite people, and this partnership provides us with a unique opportunity to blend our brand affinity with the fervour for the world’s cricketing game. We endeavour to continue to delight consumers with our diverse portfolio and create unique experiences for fans.”
