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Air India rebrands itself, launches new logo and livery

by Blitzindiamedia
August 11, 2023
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MUMBAI: Tata Group-owned airline Air India rebranded itself revealing its new logo and livery colours on August 10. As part of its logo, Air India retained the red and white colours, with a dash of purple. The new logo will be called ‘The Vista.’ The airline also revealed its new tail design and theme song as part of the event. Tata Sons Chairman Chandrashekaran said that the logo signifies limitless possibilities and confidence.

“The new logo that you see here today… the vista signified by that historically used window (the peak of the golden window signifies limitless possibilities, progress, confidence and all of it,” said Chandrasekaran.

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“We are focusing on upgrading all human resource aspect… While we have ordered a large number of aircraft… We have to refurbish and get our current fleet in acceptable level… It is going to be a lot of hard work but the path is clear.”

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