Team Blitz India
NEW DELHI: India is the largest gaming market in the world, boasting a user base of 568 million gamers and over 9.5 billion gaming app downloads in 2023, a recent report has revealed.
The report, titled Robust Fundamentals to Power Continued Growth, found that India contributes approximately 20% of the world’s total mobile game downloads surpassing even the combined download totals of the next two: the US and Brazil.
The introduction of vernacular languages and Indian themes on various apps and games are expanding the addressable user base to non-English speaking clusters. Current internet growth in India is driven by new users from rural areas (13% as compared to four per cent urban), who predominantly prefer vernacular content.
Approximately 40% of the gaming populace in India comprises women and this demographic demonstrates a predilection towards casual and hypercasual gaming experiences. Until three years ago, only one in five gamers in India was a woman.
